Project Overview

Project status

Project manager or
resource person

Quebec Department of Education

Developing technological tools for virtual fairs to recruit students

The project will produce two videos and five video testimonials to provide visual support for visitors to the MÉQ's virtual booths. The first promotional video will present the Bourses d’excellence aux futurs enseignants program, accompanied by five short video clips featuring the testimonials of scholarship recipients. The second video will focus on support measures for university teacher training, including the intern perseverance and success scholarship (Programme de bourses de soutien à la persévérance et à la réussite des stagiaires), mentoring for teachers entering the profession, and the new "Becoming a Teacher / Devenir enseignent" and "Stepping up / Répondez présent" websites. These products will be used as promotional tools at a dozen virtual job fairs and will be promoted through social media campaigns.

In 2019-20, the Quebec Ministry of Education and Higher Education (Ministère de l’Éducation et de l’Enseignement supérieur du Québec – MÉES) launched a tour to promote the teaching profession and aimed at recruiting education students. In 2020-21, the MÉQ plans to conduct this tour virtually as long as large gatherings are not allowed due to the COVID-19 pandemic. This recruitment approach is part of a series of recruitment and retention measures aimed at high school graduates, post-secondary students and new teachers in service, particularly in response to the shortage of FSL teachers. The MÉQ hopes to actively participate with its university partners in in-person or, if necessary, virtual fairs.


Targeted Results

  1. A video produced, distributed and posted online promoting the Excellence scholarships for students in an education program accompanied by five short video testimonials;
  2. A video presenting the support available for education students;
  3. Holding 10 in-person or virtual fairs;
  4. 2,500 views per video by June 30, 2021.

Main takeaways (learnings)

  • It's possible to produce a quality product on a small budget.
  • The reach was great because young people are well networked and social networks are an excellent promotional vehicle (e.g. Facebook).
  • The students interviewed appreciated talking about the profession rather than promoting the scholarships. The desire to contribute to the enhancement of the profession was their main reason for agreeing to take part in the project.

Potential/desired collaborations

Organizations with an interest in teacher recruitment and retention, and ministries of education
  • To share initiatives to attract and retain school staff in general.
  • To share initiatives that value education in society.
Canadian Association of Immersion Professionals (ACPI)
  • To share best practices in attraction and retention.

Digital platforms and documents for consultation or sharing

Digital platforms and documents for consultation or sharing

"Becoming a teacher" website
Video: Excellence scholarships for students in education programs (in French)
The "I chose teaching" video clips – student testimonials (in French).